Having your own healing arts practice (whether it’s doing Reiki, crystal therapy or massage) can be a dream come true! But it can also come with a unique set of challenges.
As a healer and empath, you may be especially susceptible to outside influences. In your business, this may rear its head in the form of competition.
After all, if you’re a healer, coach, or wellness practitioner, chances are you’re not the only one in your area doing what you do. Therefore, it can be a mindset struggle to keep your thoughts off of your competitors and focused on your own healing practice.
When you’re struggling, it can be easy to look at the success of others and compare it to your own business.
Stop. Right. There.
I know that YOU know this for sure: we are all unique and have our own special gifts to share in this world.
However it can be challenging to keep this in the front of your mind. Sometimes, you may get caught up in comparison-based thoughts.
But remember, when you shift your focus away from others and instead focus on delivering the best possible experience to your customers, then you’re truly able to shine your light.
Focus on being the best version of yourself. Put your best foot forward in YOUR OWN business, rather than focusing on what others are doing. THIS is what can truly ensure success.
So how can you shift your mindset and get focused on sharing what YOU do best? How can you make sure you’re truly serving your clients?
Here are my top 6 tips for adding a personal touch to your sessions that your clients are sure to remember:
P.S. These things are sure to create a lasting, positive impression on your clients. They’ll find themselves coming back to see you again and again.
Tip #1: Treat them before you greet them.
If you have a waiting area for your clients, you can create an amazing impression before you even greet them. Create a warm, inviting waiting space by making it a continuation of your sacred, healing room. Hang meaningful artwork on the walls, be sure things are clean and tidy, and have comfortable seating available while they wait. Going the extra mile by providing some herbal tea or organic fruit can make a great impression. This will help your clients get settled in and relaxed instead of having their focus be on a rumbly belly or how long they’ve been waiting.
Tip #2: Cue up the compassion
When you’re ready to start working with your client, greet them warmly and take some time to discuss why they’ve come to see you. Show them that you understand them. Be a good listener and ask relevant follow-up questions. Allow them this time to express what’s going on with them and what they most need from their session.
Tip #3: Amp things up with essential oils.
Before you get started with the session, ask your client if they’d like some help getting centered with a little essential oil boost. You can add their favorite oil to a diffuser in the space to create a calm environment for them. You could even let them spritz a few sprays around their body to help get them focused on the healing they’re about to do. P.S. Always inquire about possible allergies or sensitivities before using essential oils.
Tip #4: Give them some guidance.
After your session is over and you’ve spoken with your client about their experience, offer to draw an oracle card or two to give them a little parting guidance. This often helps bring insight to the surface for them. It will also allow them some time to reflect on any breakthroughs or changes they’ve had during their session. Furthermore, it gives them a place to focus their energy until their next session with you. Only do this if you feel comfortable interpreting cards, but trust in yourself! You’ll likely have great insight due to the close nature of the work you do with them.
Tip #5: Share something meaningful.
Another way to end your session is to give your client a meaningful gift. This could be a small sample of an essential oil, a tumbled stone that you think would suit them (or that they choose intuitively), or even something that you create yourself (like a recording of a guided meditation that you’ve created or a special herbal soap or bath bomb). Giving your client a small gift that will enhance their healing in some way is a great way to show them just how much they are appreciated.
Tip #6: Show your gratitude.
One of the most important things you can do to really make your business stand out is to follow up with every client by sending a handwritten thank you note. This doesn’t have to be too long or overly personal. Just take a moment to thank them for coming to see you. Letting them know that you appreciate their business is a great way to help build lasting relationships with your customers. It’s also a great time to remind them to book a follow up appointment with you.
If you incorporate even just a few of these tips into your practice, you’ll create an experience your clients are sure to remember (and love!). When you focus your energy on creating the best business you can, eliminate thoughts that diminish your self worth, and step fully into the work you’re meant to do, you’ve got a recipe for unstoppable success!